Salma NOUN, a Business Strategy Advisor to government executives and private companies, is a passionate advocate for emerging technologies. She leverages her expertise in fostering economic development and technological advancement, in conjunction with her captivating public speaking and writing skills to raise awareness and influence leadership perspectives. Her robust engineering background from INSA Lyon, coupled with digital management consulting experience at Accenture, KPMG, and other top-tier strategy firms, fuels her passion for leveraging technology as a force for positive change.

Salma translates complex concepts into clear and engaging narratives. This allows her to bridge the gap between cutting-edge advancements and their real-world impact. She is a leading voice for positive change, empowering audiences and readers to embrace technology, not as a threat, but as a tool for personal growth, meaningful connections, and a brighter future.

Her core reason for writing is to empower individuals to embrace technology's potential for good. Salma aims to dispel the prevailing negative mindset that technology will bring only destruction and disconnection. Instead, she wants to show how technology can enhance our lives, lead to longevity, and foster a deeper sense of connection. By challenging misconceptions and promoting a more balanced understanding, she inspires audiences to harness the transformative power of technology for personal growth, meaningful relationships, and a brighter future.

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